Jose Henrique Borghi – Creating Innovative and Unique Ads That Derives Results

Jose Borghi is one of the most famous and influential advertisers in the industry today and is known for great ad campaigns that he created during his career. Some of the important ad campaigns designed and developed by Jose Borghi includes the one for wildlife conservation, The Mammals of Parmalat. In this campaign, the children were portrayed as stuffed animals, and fantastic jingles played in the background, making it one of the most memorable ads of all time. He also created a very enticing ad campaign for brands such as Fiat, Sazon, Mitsubishi, Unilever, and the other main brands, which helped the clients enhance their turnover manifolds in a very short period and more visit click here.

Jose Borghi made up his mind to join the advertising world since childhood itself when he saw some of the award-winning ads that won at the Cannes Film Festival. After returning from school, his sister took him to a theater nearby that were showing the ads that won at Cannes, and it blew Jose’s mind completely. It was then that he decided that his future lies in the advertising world. To make a career in the advertising world, he did his graduation in marketing from the Pontifical Catholic University of Sao Paulo and learn more about Jose Borghi.

After he had graduated, he didn’t waste time and joined Standard Ogilvy, one of the most famous ad agencies in the world. After leaving Standard Ogilvy, he joined many other leading ad agencies, such as Talent, DM9/DDB, FCB and Leo Burnett. After leaving Leo Burnett, he started his ad agency with the help of his other colleague as one of the co-founders, Erh Ray. His agency, BorghiErh Creative Intelligence ran successfully and achieved new heights of success in a very short span of time and merged with Lowe marketing and advertising firm in 2006 and became Borghi Lowe. In 2012, it merged further with Mullen International ad agency and became Mullen Lowe Brazil, with Jose Borghi as its co-CEO.

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Tim Armour’s View On Warren Buffett’s Strategy

Warren Buffet put his money on the line as he wagered a million dollars to charity stating that he can gain better returns from investments compared to a plethora of fund managers. There are too many funds that in the end leave investors with little return.

Warren Buffett supports simple investments so that they can be held long term for better returns. His approach is simple. He analyzes companies and builds their investment portfolio. This has proved lucrative over the years. Warren Buffett’s message is simple, people need to look to their retirement and save more by becoming invested and staying invested long term.

Simple investments seemed to be looked over because the risk is unknown. The bottom line is creating long term returns with low management cost.

While index funds seem like the perfect route to go, in long term returns, they provide little to no room when markets go down. The passive investments show that long term, their returns were more lucrative where as; index funds expose the investor to losses when the market goes down.

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An example of this is if an investor put $10,000 in an index fund over 40 years ago, their return would equal to about a half a million now. And if that same investor put $10,000 towards one of the passive funds from the American Funds, they would have more than half a million by now. The two key components when choosing investments is low fees and high ownership.

Retirement is what we all look at. The younger generation worries about whether or not they will be able to save any monies for retirement. And that should be a real concern. But by knowing what to look for and what investments to invest in, Americans can take the step in securing their financial future.

Tim Armour is the Director, Chairman, and Executive Officer with the company Capital Research and Management Company. His investment history is extensive and he served as Equity Investment Analyst within the Capital Group Companies. His endeavor with Capital begin in 1983.

Read more: Timothy Armour, Capital Group CEO, Says Post Trumo Change in Markets ‘Is Real’

Wen By Chaz Is An Amazing Product

Great minds create great products. That is what is happening with Wen by Chaz, created by Chaz Dean, He has proven, time and time again, that he can innovate, create, and come up with something new. When he created this product, he was looking to make things easier for his customers out there. Whenever he creates a product, he is always thinking about the customers. That is at the forefront of his mind and his thought process. He knows their satisfaction is what has kept him in business and kept him running. He has never forgotten that and he never will forget that. That is why he is so successful at business.

With this product, he wanted to give customers all that they need in one bottle. A lot of people often complain about having to reach for many bottles when they are taking care of their hair.  Now, that is an example of someone getting the most bang for their buck and Chaz is very conscious of that.

He would be happy to read the latest review of his product from Fashion and Beauty Blogger, Emily McClure of, which can be found here: She was really impressed with the product and even went the extra mile when reviewing it. She did that by reviewing it over a seven day period. If she was going to review this product, she was going to review it the right way. She was not going to rush the process. She also added pictures on Facebook to give it a visual element. This way, the customer could see what they were paying for and what can be expected.

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The Best Customer Reviews from Securus Technologies

The latest news surrounding Securus Technologies is about customer reviews. Securus handpicked some insightful reviews to display, and in return, we appreciate them listening to our voices and taking it to heart. To summarize the reviews, the reviews mention countless praise for the services provided ranging from response time to software quality.


Two customers mentioned using Securus Technologies during an investigation. This person said, “During the investigation, I called you about the covert alert feature. With this feature and your help, the suspect is in custody.” A second customer says the software was helpful in securing a search warrant for a corrupt staff member. The person was arrested the following day.


Two praised the software used. One appreciated the LBS software, saying, “the technology makes Securus the leading jail phone provider” and “It is enough to continue the partnership with Securus in the future.” The second customer praised the software’s monitoring feature. The person could hear calls ranging from common conversation to suspicious activity. From the suspicious activity, the information became evidence toward criminal prosecution.


Two more praised Securus Technologies for their continued support in correctional facilities. One said, “Our correctional facility used Securus Technologies for a decade, and it’s encouraging to know Securus commits itself to incarceration and public safety.” The other is in love with Securus’ vision. “The current [state] of emerging capabilities enables investigations and prison security improvement. [This goes great with our vision and mindset].”


Reviews like this make Securus Technologies grand. After all, customer satisfaction is the aim for Securus Technologies, and these customer reviews are an outline of what is correct and what is incorrect. We hope Securus continues to listen to customer feedback. This response is the main solution toward sustainable growth.


Lori Senecal Sees A Great Prospect For CP+B

Lori Senecal, the Global Chief Executive Officer at CP+B, sees a great growth opportunity for the firm in the near future, reports the Wall Street Journal. Crispin Porter + Bogusky (CP+B) is a major advertisement agency headquartered in Boulder, Colorado and has offices in all the major financial centers across the world. It is one of the companies under the MDC Partners holding advertisement firms, with more than 700 employees.

MDC Partners are very keen on the expansion of the firm’s business into the new markets through winning strategies, and this led to induction Lori into CP+B as the Global CEO. It should be noted that the position was created within the firm to focus on its expansion plans and to ensure better coordination between all the international offices. It was in March 2015, she was named to the new role, and the firm wanted to continue its winning saga of working with major tech giants and financial powerhouses. It was confirmed that her qualities such as her ability to innovate and invent at the global level, quick to embrace technology, Industry thought strategies played a vital role in her appointment.

According to Fast Company, she is also known to have deep industrial and business contacts and reputation within the industry as many of the major brands including BMW, Coca-Cola, Nestle, Xbox, etc., are enjoyed the benefits of her result-oriented campaigns. She is known for some iconic campaigns such as “The Ultimate Driving Machine” for BMW has helped the luxury car maker to reintroduce and reinvent itself in the market. The other campaigns such as “Snappy Lady” and “Bullseye” for Target also made a huge impact on the market. Chuck Porter, the chairman of CP+B, said that Lori Senecal is an asset for the agency as she has an extraordinary level of management experience along with expertise and he is impressed by the way she loves her profession.

She later worked as Global Chief Innovation Officer at McCann Worldgroup, again with McCann Erickson as President, McCann NY. Later she joined Kirshenbaum Bond Senecal + Partners, as President and CEO and later became Chairman and Global Executive Chairman of the firm. In September 2014, she joined MDC Partners as President and CEO, before joining CP+B. In her education part, Lori completed her Bachelor of Commerce in Marketing and Finance from McGill University.

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Liesl Kenney Provides an Update on Squaw Valley’s Water Treatment

Most residents are quite aware of the recent storms which had a big impact on Placer County’s water supply. Several water systems in the area were affected by the storms. One of the most significant was the Squaw Valley resort. The Public Relations Director for Squaw Valley Alpine Meadows, Liesl Kenney, offered an update about the current status of the area’s water supply.


Most importantly to anyone planning to vacation in the area, Squaw Valley is still open for everyone to enjoy. However, there are some changes which have been necessitated by the concerns over water quality. It’s not feasible to operate restaurants under conditions of limited water use. As such, restaurants and dining facilities will remain closed for the duration of the water testing and treatment. However, Kenney also stated that free bottled water will be issued to guests for the duration of the process. As Kenney also stated, the safety of guests is paramount. And obviously guests require clean drinking water for a safe and enjoyable stay in the area. Other than those changes, guests can expect to enjoy the same experience that the area has always been able to provide.


There’s currently no estimated date for this treatment to be finished. Health officials and other experts have been a part of the process since the very beginning. And water won’t be opened to the public again until all the experts have been able to verify that the water supply is safe and pure. In fact, Squaw Valley officials contacted the Placer County Environmental Health and the Squaw Valley Public Service District to help facilitate this process right from the beginning. The issue was identified as inundation of an upgraded water system which had been installed over the summer. While the scope of the issue is limited, Squaw Valley is dedicated to ensuring that all water is tested and treated in order to preserve the safety of guests. Currently the testing and treatment is showing that there is no E. coli in any of the area’s water supply. Some wells show coliform, but at a low concentration. This too is being treated in order to ensure that the water supply will be safe and pure before guests are provided with access to it again.

Ricardo Guimaraes: Banking Extraordinaire of Brazil

Ricardo has been in the banking industry nearly all his life. His father, Flavio Pentagna Guimaraes operated Banco BMG for decades. He grew watching his father run the company to the best of his abilities. Ricardo’s father always wanted him to take over the family business.

Ricardo’s grandfather founded Banco de Credito Predial in 1930. In 1998, Ricardo joined the company and worked closely with his father. The bond that the Guimareas family shares with the financial sector run deep within their veins. When Ricardo took over the company, he led Banco BMG to the number provider of personal loans and payroll loans in the country. He ushered in a new platform the depended on lean structures that provided reduced interest and low defaults.

Just this past January, the Brazilian government announced that it would be offering R$8.2 billion in financing to small and micro enterprises. The government has set up a payout system that will be run by The Bank of Brazil and the National Bank for Economic and Social Development.

Vice President of Banco BMG, Marcio Alaor, has been reassuring the public that this decision comes at an amble time. Along with the loan program, there’s a second program being run with the hope of lessening the bureaucratic pitfalls that come with business management. The “More Simple Undertake: Less Bureaucracy, More Credit” program is planning to invest R$200 million into improving computerized systems that run that sector of the country.

The Brazilian Service of Support to Micro and Small Businesses (Sebrae) has released documents stating that the first models of the program should begin taking effect as early as February. These two programs are so detrimental to the country’s economy that the federal government isn’t the only institution promoting the benefits of these programs. Sebrae and Banco do Brasil are also promoting the programs.

The amount of troublesome paperwork Brazilian entrepreneurs face is ridiculous. These programs were designed to reduce bureaucracy. Along with lessening the paperwork-based problems, entrepreneurs will also have easier access to funding for business expansion. The end goal is to increase small and micro business success and rebuild the economy from the ground up rather than starting from the top and working downward.

The programs have also been designed to increase the number of jobs. Entrepreneurs will need to be able to pay back the loan with four years. Companies with ten or more employees must hire a young apprentice with six months of receiving the loan.

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Ricardo Guimaraes Signs A Merger Deal With Itau Unibanco

The banks’ officials, Roberto Setubal and Ricardo Guimaraes, signed the historic deal. According to the agreement, the move will not affect any credit that is already in operation. The merger will see the formation of a giant company that will strive towards dominating the industry. Ricardo Pentagna Guimaraes is president of BMG while Roberto Setubal is the executive president of Itau. The two leaders made this announcement to the public.

The executive vice president of BMG, Marcio Alaor de Araujo, negotiated the deal. His excellent negotiation skills saw the companies reach a deal in just three days. Following the deal, the new corporation will be named Banco Itau BMG Consignado SA. However, the agreement will not change BMG’s area of business. The institution will still be focusing on providing Brazilian firms with payroll-deductible loans. This information was originally published on as explicated in the following link

Changes to BMG’s operations are still minimal. The executive leaders want the integration to happen as smoothly as possible without discomforting the company’s clients. New interest rates on payroll loan financing have not been revised. In addition, other operational details have not been changed.

The merger of the two companies has created a giant company with a capital of R$ 1 billion. The bank’s headquarters will be based in Sao Paulo. According to the agreement creating the company, BMG will control 30 percent of the total and voting capital stock. Itau Unibanco will control the remaining 70 percent.

Speaking during the announcement, Marcio Alaor said that the partnership will see BMG’ capital increase. He estimates that there will be over R$ 800 million available to the company every month as compared to R$ 500 million that the firm could raise previously. BMG will also be able to tap into the 3 million clients at Itau’s disposal. Such aspects may soon see BMG join the rank of top ten banks in Brazil. Marcio will serve as the commercial director of Banco Itau BMG Consignado SA.

BMG’s parent company also promises to inject a further R$ 300 million into the enterprise. Itau bank will also make a contribution of R$ 700 million. These funds will ensure that the new partnership has an additional R$ 1 billion as it starts its operations.

About Ricardo Guimaraes

Ricardo Guimaraes is an executive leader and successful businessman. He is the heir to the prestigious Banco BMG, a bank owned by the family since 1998. Ricardo serves as the president of the financial institution. The experienced executive leader has managed to establish the company as a leader in personal loans and payroll loans. He has achieved this success through effective business strategies and signing strategic deals. This information was originally mentioned on Wikipedia as elaborated in the link below