Doe Deere is a renowned businesswoman who invests in the beauty industry. She is the CEO and founder of a cosmetic company based in Los Angeles and California that is known as Lime Crime. The female entrepreneur was born in Russia and left for the United States when she was 17 where she settled in New York. Doe Deere then enrolled in a fashion school known as FIT and studied Fashion Design and Illustration. She would later launch her company in 2008 which made her thrive in the cosmetic industry as a female. What distinguished the Lime Crime brand from other makeup brands was the fact that it created multiple radiant colored products that are certified, cruelty-free, and vegan.
About Doe Deere’s Makeup Brand
Doe Deere’s inspirations stemmed from her inner desires to be different whereby after studying fashion she started her a clothing line. As a unique individual, Doe Deere would model her cloth line for posts on the website which had its drawback as finding the right makeup color to match her outfits. It was for this reason that Doe Deere’s idea for starting a makeup line arose and she went ahead to establish Lime Crime. Her main aim was to create a makeup brand that would be unique and with an array of all shades of colors to suit every individual.
The brand’s name “Lime” was chosen from Doe Deere’s best-loved bright green color while Crime brought a rhyme which sounded cool. Also, Doe Deere attributes the Lime Crime name for makeup as a game changer in the world of cosmetics as one can defy the odds and sedate the seriousness by applying the bright and beautiful makeup. What’s more, the company’s mascot is a lovely unicorn that exhibits glamour at the same time bringing up animal friendliness. The products can be purchased in most of the stores in the U.S. and globally or even using the online store platform.
Lime Crime’s first makeup set contained the primers, glitter, blush, eye-shadow, and brushes that went for $12. As an ambitious entrepreneur, Doe Deere knew too well how she could capture her clientele which she did by advertising using makeup tutorials on her blog. This saw more girls take up her product and soon enough her makeup brand earned recognition, thus boosting sales. Further, besides creating a niche of the unicorn colors in the makeup industry, Lime Crime Company was among the pioneers of the internet selling of makeup which made it more profitable.
How Doe Deere Transformed from Fashion to Makeup Entrepreneurship
Doe Deere who had first started out in the fashion industry found the sector exciting and had even studied it as a major in design school. Nonetheless, she was still in her first stages of laying down its foundation and making her discovery in the sector when she suddenly decided that makeup is what she wanted to pursue. As a passionate makeup fanatic, Doe Deere used her fashion brand name to launch Lime Crime in 2008 as a cosmetic company. Her decision to have it as a makeup brand was the best ever as she says she has no regrets.
Connect with Doe Deere on LinkedIn.