The Wisdom of Advertising and Marketing by Jose Henrique Borghi

Big Brands and companies have been hunting Jose Henrique Borghi for his remarkable work in advertising and Ads development. Some of the corporate giants that have benefited from his work include; Unilever, Mitsubishi, Sazon, Fiat, Ox, Cosmetics, Coral Paints, American Express and Delta Airlines among others. In the Brazilian Advertising Industry he is a household name.Jose Borghi attended the Pontifical Catholic University, Campinas and studied Advertising and Propaganda. He has worked for several agencies such as the Standard Ogilvy Agency, FCB, DM9/DDB, Leo Burnett and many more.

The drive in him to launch his own ad agency or company was actualized when he partnered with Erh Ray. The firm, BorghiErh Creative Intelligence agency began operation in 2002. They had no funding from financial institutions, support or a prominent figure to lean on, but all the same worked together in developing it.The Borghi ad agency has undergone several changes in leadership, ownership and operations and it presently the Mullen Lowe Ad Agency. Jose Borghi has made some of the most captivating ads in the industry such as the ad on the Claudia Magazine. It attempts to enlighten people to denounce female violence and encourage women to report cases of abuse. Another easy to remember ad is that of Mammal of Parmalat, it encouraged conservation of wildlife.

About Jose Henrique Borghi

He is the Chief Executive Officer of Mullen Lowe Brazil along with Andre Gomes. He believes in adopting new marketing and advertising strategies to cope up with market competition. In recognition for his work, he has received awards such as; in the New York Film Festival, Cannes Film Festival, Abril Awards and the Clio Awards. He has worked with many Fortune 500 companies throughout his advertising career. He is consulted widely on issues of content creation, planning, promotion and marketing. Learn More.

Alexandre Gama Builds An Unmatched Advertising Career

The advertising industry is often seen as a fickle sector to work within, but Alexandre Gama has shown longevity and continued success can be found in an industry where remaining relevant has not proven a problem for the graduate of Fundacao Armondo Alvares Penteado. The career of Alexandre Gama has seen him rise from the lowest rung of the industrial ladder when he entered the industry as a writer with the Standard Ogilvy Agency in 1982, after moving to DM9 in 1990 as a copywriter Gama soon became the most awarded writer in the Brazilian advertising industry.

At this point the rapid rise of Alexandre Gama began as he moved to AlmapBDO and Young & Rubicam in executive positions that allowed him to express his own personality and build his reputation to even greater levels. In 1999, Alexandre Gama set out to establish his own agency that would eventually become Neogama; throughout the early years of the 21st century Neogama was associated with the London based BBH agency for whom Gama acted as the Chief Operating Creative Officer. Alexandre Gama been appointed to the board of the Brazilian Association of Advertising Agencies which looks to protect and advance the industry in Alexandre’s home country.