Jose Henrique Borghi – Creating Innovative and Unique Ads That Derives Results

Jose Borghi is one of the most famous and influential advertisers in the industry today and is known for great ad campaigns that he created during his career. Some of the important ad campaigns designed and developed by Jose Borghi includes the one for wildlife conservation, The Mammals of Parmalat. In this campaign, the children were portrayed as stuffed animals, and fantastic jingles played in the background, making it one of the most memorable ads of all time. He also created a very enticing ad campaign for brands such as Fiat, Sazon, Mitsubishi, Unilever, and the other main brands, which helped the clients enhance their turnover manifolds in a very short period and more visit click here.

Jose Borghi made up his mind to join the advertising world since childhood itself when he saw some of the award-winning ads that won at the Cannes Film Festival. After returning from school, his sister took him to a theater nearby that were showing the ads that won at Cannes, and it blew Jose’s mind completely. It was then that he decided that his future lies in the advertising world. To make a career in the advertising world, he did his graduation in marketing from the Pontifical Catholic University of Sao Paulo and learn more about Jose Borghi.

After he had graduated, he didn’t waste time and joined Standard Ogilvy, one of the most famous ad agencies in the world. After leaving Standard Ogilvy, he joined many other leading ad agencies, such as Talent, DM9/DDB, FCB and Leo Burnett. After leaving Leo Burnett, he started his ad agency with the help of his other colleague as one of the co-founders, Erh Ray. His agency, BorghiErh Creative Intelligence ran successfully and achieved new heights of success in a very short span of time and merged with Lowe marketing and advertising firm in 2006 and became Borghi Lowe. In 2012, it merged further with Mullen International ad agency and became Mullen Lowe Brazil, with Jose Borghi as its co-CEO.

More visit: http://www.ecp.org.br/revista/entrevista/julho