The Wisdom of Advertising and Marketing by Jose Henrique Borghi

Big Brands and companies have been hunting Jose Henrique Borghi for his remarkable work in advertising and Ads development. Some of the corporate giants that have benefited from his work include; Unilever, Mitsubishi, Sazon, Fiat, Ox, Cosmetics, Coral Paints, American Express and Delta Airlines among others. In the Brazilian Advertising Industry he is a household name.Jose Borghi attended the Pontifical Catholic University, Campinas and studied Advertising and Propaganda. He has worked for several agencies such as the Standard Ogilvy Agency, FCB, DM9/DDB, Leo Burnett and many more.

The drive in him to launch his own ad agency or company was actualized when he partnered with Erh Ray. The firm, BorghiErh Creative Intelligence agency began operation in 2002. They had no funding from financial institutions, support or a prominent figure to lean on, but all the same worked together in developing it.The Borghi ad agency has undergone several changes in leadership, ownership and operations and it presently the Mullen Lowe Ad Agency. Jose Borghi has made some of the most captivating ads in the industry such as the ad on the Claudia Magazine. It attempts to enlighten people to denounce female violence and encourage women to report cases of abuse. Another easy to remember ad is that of Mammal of Parmalat, it encouraged conservation of wildlife.

About Jose Henrique Borghi

He is the Chief Executive Officer of Mullen Lowe Brazil along with Andre Gomes. He believes in adopting new marketing and advertising strategies to cope up with market competition. In recognition for his work, he has received awards such as; in the New York Film Festival, Cannes Film Festival, Abril Awards and the Clio Awards. He has worked with many Fortune 500 companies throughout his advertising career. He is consulted widely on issues of content creation, planning, promotion and marketing. Learn More.

Jose Henrique Borghi – Creating Innovative and Unique Ads That Derives Results

Jose Borghi is one of the most famous and influential advertisers in the industry today and is known for great ad campaigns that he created during his career. Some of the important ad campaigns designed and developed by Jose Borghi includes the one for wildlife conservation, The Mammals of Parmalat. In this campaign, the children were portrayed as stuffed animals, and fantastic jingles played in the background, making it one of the most memorable ads of all time. He also created a very enticing ad campaign for brands such as Fiat, Sazon, Mitsubishi, Unilever, and the other main brands, which helped the clients enhance their turnover manifolds in a very short period and more visit click here.

Jose Borghi made up his mind to join the advertising world since childhood itself when he saw some of the award-winning ads that won at the Cannes Film Festival. After returning from school, his sister took him to a theater nearby that were showing the ads that won at Cannes, and it blew Jose’s mind completely. It was then that he decided that his future lies in the advertising world. To make a career in the advertising world, he did his graduation in marketing from the Pontifical Catholic University of Sao Paulo and learn more about Jose Borghi.

After he had graduated, he didn’t waste time and joined Standard Ogilvy, one of the most famous ad agencies in the world. After leaving Standard Ogilvy, he joined many other leading ad agencies, such as Talent, DM9/DDB, FCB and Leo Burnett. After leaving Leo Burnett, he started his ad agency with the help of his other colleague as one of the co-founders, Erh Ray. His agency, BorghiErh Creative Intelligence ran successfully and achieved new heights of success in a very short span of time and merged with Lowe marketing and advertising firm in 2006 and became Borghi Lowe. In 2012, it merged further with Mullen International ad agency and became Mullen Lowe Brazil, with Jose Borghi as its co-CEO.

More visit: http://www.ecp.org.br/revista/entrevista/julho