The kissaten in Japan are tea and coffee houses that are steeped in tradition and can be found all over the country. The coffee culture in the United States took a stronghold in the past 4 decades and the beginning of this can be traced back to the mid-1960’s. It was a Japanese-American, Satori Kato, and his tea dehydration process, that allowed for tea to become a strong seller in the early 1900’s. Organo Gold, a coffee house in San Francisco, has come into its own and seems to be gaining traction as a very special place where coffee enthusiasts are celebrating enjoyment of coffee, tea and a healthy lifestyle.
In studying the history of coffee in the United States, the first efforts were aimed at making it as popular a drink as possible. The second movement with coffee was of making money on the fact that cups had been landed in the hands of just about all that were interested. Finally, there are coffee shops which are creating an entire experience around the social aspect of enjoying coffee with others.
Organo Gold is a force in the coffee shop space where they are delivering coffee as well as healthful supplements to those with an active lifestyle. They produce a full-line of teas, coffee, and flavored beverages. They are now a supplier of coffee in the Pacific Northwest part of the United States, and in addition to their coffee market saturation, they have made their way into tea and now into personal health with soap, toothpaste and supplements.
The company is 10 years old and has successfully moved into different lines-of-business and other product lines. They distribute around the country and have successfully created a product that they can feel confident in. They have taken a popular commodity and made it even better with their efforts.