Bob Reina is the founder of Talk Fusion, a company he established in 2007. This is a video marketing company and he serves as its chief executive officer. The first product he launched was Video Email which is a way to market to people using video in the email. He now has 20 years experience in the marketing industry as well as the direct selling one. His leadership has led to Talk Fusion being used internationally by businesses around the world.
The idea of Video Email first came to Reina when he was touring a home. He wanted to send a video of the home to some family members but quickly discovered there was no way to do so, something that was later confirmed with his email provider. He had already been involved in the direct sale industry but had so far not had one of the companies achieve success. He knew that coming up with a way to send video over email was a winning idea and so approached one of his friends with a background in IT. Between the two of them, they developed Video Email over the course of a few years.
Bob Reina has said that when he released Video Email he saw that he had created a product which was needed. His company rapidly grew as more and more businesses made use of his technology to market to their customers or potential ones. Video, he says, is the best way to market your product as it is the most captivating way to capture people’s attention. He has followed up on this success with other technology such as Video Conferencing and other products.
Today, Talk Fusion’s products are used in more than 140 countries. They are sold through a network of independent contractors who get a cut of every sale they make. Bob Reina has said that their success is his success and by working together along with their customer’s everyone prospers.
Bob Reina is a philanthropist who gives back. He, in particular, favors animal charities and has supported these throughout Southern Florida where he lives and works.