Lori Senecal, the Global Chief Executive Officer at CP+B, sees a great growth opportunity for the firm in the near future, reports the Wall Street Journal. Crispin Porter + Bogusky (CP+B) is a major advertisement agency headquartered in Boulder, Colorado and has offices in all the major financial centers across the world. It is one of the companies under the MDC Partners holding advertisement firms, with more than 700 employees. Lori says that she sees a great opportunity when the agency expands the footprints to new domains and geographies.
MDC Partners are very keen on the expansion of the firm’s business into the new markets through winning strategies, and this led to induction Lori into CP+B as the Global CEO. It should be noted that the position was created within the firm to focus on its expansion plans and to ensure better coordination between all the international offices. It was in March 2015, she was named to the new role, and the firm wanted to continue its winning saga of working with major tech giants and financial powerhouses. It was confirmed that her qualities such as her ability to innovate and invent at the global level, quick to embrace technology, Industry thought strategies played a vital role in her appointment.
According to Fast Company, she is also known to have deep industrial and business contacts and reputation within the industry as many of the major brands including BMW, Coca-Cola, Nestle, Xbox, etc., are enjoyed the benefits of her result-oriented campaigns. She is known for some iconic campaigns such as “The Ultimate Driving Machine” for BMW has helped the luxury car maker to reintroduce and reinvent itself in the market. The other campaigns such as “Snappy Lady” and “Bullseye” for Target also made a huge impact on the market. Chuck Porter, the chairman of CP+B, said that Lori Senecal is an asset for the agency as she has an extraordinary level of management experience along with expertise and he is impressed by the way she loves her profession.
Before joining CP+B, she worked for many agencies. Her career started with McCann Erickson as co-founder and Tag Ideation. She later worked as Global Chief Innovation Officer at McCann Worldgroup, again with McCann Erickson as President, McCann NY. Later she joined Kirshenbaum Bond Senecal + Partners, as President and CEO and later became Chairman and Global Executive Chairman of the firm. In September 2014, she joined MDC Partners as President and CEO, before joining CP+B. In her education part, Lori completed her Bachelor of Commerce in Marketing and Finance from McGill University.