Lori Senecal, the Global Chief Executive Officer at CP+B, sees a great growth opportunity for the firm in the near future, reports the Wall Street Journal. Crispin Porter + Bogusky (CP+B) is a major advertisement agency headquartered in Boulder, Colorado and has offices in all the major financial centers across the world. It is one of the companies under the MDC Partners holding advertisement firms, with more than 700 employees.
MDC Partners are very keen on the expansion of the firm’s business into the new markets through winning strategies, and this led to induction Lori into CP+B as the Global CEO. It should be noted that the position was created within the firm to focus on its expansion plans and to ensure better coordination between all the international offices. It was in March 2015, she was named to the new role, and the firm wanted to continue its winning saga of working with major tech giants and financial powerhouses. It was confirmed that her qualities such as her ability to innovate and invent at the global level, quick to embrace technology, Industry thought strategies played a vital role in her appointment.
According to Fast Company, she is also known to have deep industrial and business contacts and reputation within the industry as many of the major brands including BMW, Coca-Cola, Nestle, Xbox, etc., are enjoyed the benefits of her result-oriented campaigns. She is known for some iconic campaigns such as “The Ultimate Driving Machine” for BMW has helped the luxury car maker to reintroduce and reinvent itself in the market. The other campaigns such as “Snappy Lady” and “Bullseye” for Target also made a huge impact on the market. Chuck Porter, the chairman of CP+B, said that Lori Senecal is an asset for the agency as she has an extraordinary level of management experience along with expertise and he is impressed by the way she loves her profession.
She later worked as Global Chief Innovation Officer at McCann Worldgroup, again with McCann Erickson as President, McCann NY. Later she joined Kirshenbaum Bond Senecal + Partners, as President and CEO and later became Chairman and Global Executive Chairman of the firm. In September 2014, she joined MDC Partners as President and CEO, before joining CP+B. In her education part, Lori completed her Bachelor of Commerce in Marketing and Finance from McGill University.
Read More: http://www.3percentconf.com/speakers/lori-senecal
Most residents are quite aware of the recent storms which had a big impact on Placer County’s water supply. Several water systems in the area were affected by the storms. One of the most significant was the Squaw Valley resort. The Public Relations Director for Squaw Valley Alpine Meadows, Liesl Kenney, offered an update about the current status of the area’s water supply.
Most importantly to anyone planning to vacation in the area, Squaw Valley is still open for everyone to enjoy. However, there are some changes which have been necessitated by the concerns over water quality. It’s not feasible to operate restaurants under conditions of limited water use. As such, restaurants and dining facilities will remain closed for the duration of the water testing and treatment. However, Kenney also stated that free bottled water will be issued to guests for the duration of the process. As Kenney also stated, the safety of guests is paramount. And obviously guests require clean drinking water for a safe and enjoyable stay in the area. Other than those changes, guests can expect to enjoy the same experience that the area has always been able to provide.
There’s currently no estimated date for this treatment to be finished. Health officials and other experts have been a part of the process since the very beginning. And water won’t be opened to the public again until all the experts have been able to verify that the water supply is safe and pure. In fact, Squaw Valley officials contacted the Placer County Environmental Health and the Squaw Valley Public Service District to help facilitate this process right from the beginning. The issue was identified as inundation of an upgraded water system which had been installed over the summer. While the scope of the issue is limited, Squaw Valley is dedicated to ensuring that all water is tested and treated in order to preserve the safety of guests. Currently the testing and treatment is showing that there is no E. coli in any of the area’s water supply. Some wells show coliform, but at a low concentration. This too is being treated in order to ensure that the water supply will be safe and pure before guests are provided with access to it again.
Ricardo has been in the banking industry nearly all his life. His father, Flavio Pentagna Guimaraes operated Banco BMG for decades. He grew watching his father run the company to the best of his abilities. Ricardo’s father always wanted him to take over the family business.
Ricardo’s grandfather founded Banco de Credito Predial in 1930. In 1998, Ricardo joined the company and worked closely with his father. The bond that the Guimareas family shares with the financial sector run deep within their veins. When Ricardo took over the company, he led Banco BMG to the number provider of personal loans and payroll loans in the country. He ushered in a new platform the depended on lean structures that provided reduced interest and low defaults.
Just this past January, the Brazilian government announced that it would be offering R$8.2 billion in financing to small and micro enterprises. The government has set up a payout system that will be run by The Bank of Brazil and the National Bank for Economic and Social Development.
Vice President of Banco BMG, Marcio Alaor, has been reassuring the public that this decision comes at an amble time. Along with the loan program, there’s a second program being run with the hope of lessening the bureaucratic pitfalls that come with business management. The “More Simple Undertake: Less Bureaucracy, More Credit” program is planning to invest R$200 million into improving computerized systems that run that sector of the country.
The Brazilian Service of Support to Micro and Small Businesses (Sebrae) has released documents stating that the first models of the program should begin taking effect as early as February. These two programs are so detrimental to the country’s economy that the federal government isn’t the only institution promoting the benefits of these programs. Sebrae and Banco do Brasil are also promoting the programs.
The amount of troublesome paperwork Brazilian entrepreneurs face is ridiculous. These programs were designed to reduce bureaucracy. Along with lessening the paperwork-based problems, entrepreneurs will also have easier access to funding for business expansion. The end goal is to increase small and micro business success and rebuild the economy from the ground up rather than starting from the top and working downward.
The programs have also been designed to increase the number of jobs. Entrepreneurs will need to be able to pay back the loan with four years. Companies with ten or more employees must hire a young apprentice with six months of receiving the loan.
The banks’ officials, Roberto Setubal and Ricardo Guimaraes, signed the historic deal. According to the agreement, the move will not affect any credit that is already in operation. The merger will see the formation of a giant company that will strive towards dominating the industry. Ricardo Pentagna Guimaraes is president of BMG while Roberto Setubal is the executive president of Itau. The two leaders made this announcement to the public.
The executive vice president of BMG, Marcio Alaor de Araujo, negotiated the deal. His excellent negotiation skills saw the companies reach a deal in just three days. Following the deal, the new corporation will be named Banco Itau BMG Consignado SA. However, the agreement will not change BMG’s area of business. The institution will still be focusing on providing Brazilian firms with payroll-deductible loans. This information was originally published on otempo.com.br as explicated in the following link http://www.otempo.com.br/capa/economia/bmg-se-associa-ao-banco-ita%C3%BA-1.283289
Changes to BMG’s operations are still minimal. The executive leaders want the integration to happen as smoothly as possible without discomforting the company’s clients. New interest rates on payroll loan financing have not been revised. In addition, other operational details have not been changed.
The merger of the two companies has created a giant company with a capital of R$ 1 billion. The bank’s headquarters will be based in Sao Paulo. According to the agreement creating the company, BMG will control 30 percent of the total and voting capital stock. Itau Unibanco will control the remaining 70 percent.
Speaking during the announcement, Marcio Alaor said that the partnership will see BMG’ capital increase. He estimates that there will be over R$ 800 million available to the company every month as compared to R$ 500 million that the firm could raise previously. BMG will also be able to tap into the 3 million clients at Itau’s disposal. Such aspects may soon see BMG join the rank of top ten banks in Brazil. Marcio will serve as the commercial director of Banco Itau BMG Consignado SA.
BMG’s parent company also promises to inject a further R$ 300 million into the enterprise. Itau bank will also make a contribution of R$ 700 million. These funds will ensure that the new partnership has an additional R$ 1 billion as it starts its operations.
About Ricardo Guimaraes
Ricardo Guimaraes is an executive leader and successful businessman. He is the heir to the prestigious Banco BMG, a bank owned by the family since 1998. Ricardo serves as the president of the financial institution. The experienced executive leader has managed to establish the company as a leader in personal loans and payroll loans. He has achieved this success through effective business strategies and signing strategic deals. This information was originally mentioned on Wikipedia as elaborated in the link below https://pt.wikipedia.org/wiki/Usu%C3%A1rio(a):Ricardo_Guimaraes_BMG/Ricardo_Guimar%C3%A3es_BMG